Data analytics software is used by the data management team in any organization to make the operations process more effective. A data management platform (DMP) is used to collect all raw data that is turned meaningful and usable with the help of its categorization into relevant hierarchies. Now, comes the process of making the data targetable and for the same, analytics software is used. The display of data is done in a sellable manner for drawing profits for the business.
Inno A.R.K., a Singapore-based firm has created Aiden for data enterprise, it catches data, analyses it and then displays it.